If the search finds the sentence in the source code, you’re good, and Google can easily read the content. Before optimising and ranking in the Google AI overviews, you must ensure your website has the foundations in place. Google’s AI overviews now appear in up to 47% of all search queries and take up half the screen on both mobile and desktop devices.
SEO for SaaS: 7 best practices to drive growth
For example, if your main keyword is “kettlebell workout”, use variations like “kettlebell exercises” and “easy kettlebell movements”. This will help you to make sure that you are giving your viewers something to look at and engage with once they get to your page. Google’s crawlers know how to determine quality from non-quality content, so you’ll want to make it a priority. You may have recently noticed particular highlighted passages showing up at the top of a SERP, especially when you ask a very specific question or use a long phrase.
People also searched for
As a result, your physical location will directly influence your rankings. Each time you submit a pin, another geo-coordinate, and mini-map appear on one of your pages, and your Map Pack rankings have a chance to increase. Directories like Yelp and Angi and social media platforms like Facebook and LinkedIn create NAP citations for your local business. While most small businesses want to rank in the map pack, few understand the optimization process required to secure these positions.
What Role Does Page Speed Play In Google Rankings?
It isn’t the most affordable option, but it’s trusted by many professionals. Many small businesses find that SEO consultants are priced too high, plus it makes sense for businesses to acquire in-house expertise to increase Google ranking. If a website visitor has modified their browser to accommodate for accessibility settings with images disabled, they will see a red “X” in place of the image or nothing at all. By using the Image ALT tag, the visitor will see the text that describes the image so they have context. When you look deeper at related terms, you’ll see something very interesting. Add the word “tax” to optimize for the term “tax and accounting services”.
Here, you can see a list of recent articles related to your subtopic. These ideas can serve as inspiration for your next content pieces. For example, SEO Anomaly “How to live more sustainably at home” could be a potential blog post.
To create high-quality content, aim to publish longer pieces that explore your topic in depth, as they’re more likely to contain information that answers the searcher’s question. Your strategy should also include adding new and updating old content regularly, as fresher content ranks higher for most topics. If you’re running a website, it’s important to think about your Google rankings. After all, your goal is to get as much traffic as possible from the search engine.
Google analyzes user behavior to rank businesses, including click-through rates, calls, and check-ins. These ads help your business appear prominently in local searches, giving you an advantage over competitors. The quantity and quality of your reviews directly impact your ranking.
If it has a high DA (at least 50), reach out to the editor or site owner to request that they link back to your site. It will also give you the status of those broken links and specify whether it’s a 404, a 403, a 505, etc. so you’ll know exactly how to fix them. It’s time-consuming to go through all of the links on your site to manually identify the broken ones. Just enter the URL you want to test and this tool will analyze all of the links on that page or site to identify the broken ones.
- These methods improve user experience and show search engines that your client’s website is reliable.
- Tech issues such as slow page load speeds, 404 errors, broken links, server downtime, and non-mobile-friendly pages will likely increase the bounce rate of your pages.
- Enhance site speed and Core Web Vitals using tools like Google PageSpeed Insights and Lighthouse.
- Website visitors shouldn’t have to scroll down to find the information that they need.
This tool streamlines the process by letting you customize templates with localized keywords and area-specific information. Agencies can save time and costs by automating the customization of landing pages for local audiences. For example, if you’re a landscaping business, highlight local flora or specific environmental concerns relevant to that city. This approach enhances user experience and minimizes the risk of duplicate content penalties.
A SERP feature is any non-traditional result on a search results page. Claim your free Semrush trial to see more results and access additional features. Apart from the flow of PageRank, one of the reasons that links are important is that Google typically finds pages by crawling, and it traverses pages via links. The concept is important for all niches, but especially for anyone in YMYL niches, such as finance or health, where the results can really impact the user’s life in a significant way.
