This is known as keyword stuffing, and your site can be penalized for doing it. For instance, a cloth shopping post on a sports equipment shopping blog site is going to get rejected so it is essential to know what you are dealing with. Not to mention Panda, Private Blog Network, and Google EMDs de-indexing updates.
- As discussed earlier, more social shares will equate to higher content visibility.
- And you can use the “Overview” report to analyze your rankings on a keyword level.
- This will lower the quality of your content and deter your audience.
- This is known as keyword stuffing, and your site can be penalized for doing it.
I found image submission to be the best platform for generating traffic. I suggest you bookmark Google’s image optimization guide for more technical how-tos. There are even WordPress plugins that can do this on the fly, making all your images lighter weight. This applies to the information on the webpage that your image is hosted on, and to the image itself.
Claim Your Google Business Profile
A study on website engagement found that visitors spend an average of just 54 seconds on a webpage. This means you have less than a minute to capture their attention and deliver value. If your content is dense, disorganized, or difficult to follow, readers will quickly abandon it, and Google will take note. With billions of searches each day, landing on the first page can greatly improve your exposure, organic reach, and bottom line.
Improve On-Page SEO
If not, see it as an opportunity to repurpose some of your older content so that it’s more in line with what your target audience is currently searching for online. It should be easy for users and search engines to find their way around your site. Not only should your pages be straightforward to navigate, but it should also look professional and attractive. Not only will pages that load faster lower your bounce rate, but Google’s algorithm also uses it as a factor when ranking websites. However, it’s not just about winning new customers (or diverting some of your competitors’ potential customers). It also helps to boost the credibility of your brand or business.
Similar to distance, proximity impacts how close your business appears to the searcher. Be sure to have a consistent NAP across all platforms to avoid discrepancies. For example, people might search for “running shoes nike.” But you should use a variant like “Nike running shoes” instead.
“Add your keywords to all these areas plus “incorporating keywords throughout content on the website,” reminds Lyndsay Solomon of Semgeeks. “SEO tools such as SEMrush and Moz to search for frequentlysearched questions regarding the main subject matter of your page. You can alsosearch on Google to identify commonly asked questions. It’s content that solves your audience’s questions and isn’tkeyword stuffed.
In addition, these pages could be cannibalizing rankings from more valuable pages if the subject matter overlaps. Make it a habit to constantly test your site to identify crawling issues or errors. In other words, rather than focusing solely on matching keywords, Neural Matching identifies the overall meaning of the query and matches it to the most relevant BHS Links content across the web. Implementing these strategies for optimizing meta tags on your website can effectively improve Google ranking and increase organic traffic to your site.
Netpeak Spider is an SEO crawler for regular SEO auditing, quick issues search, system analysis, and website parsing. It’s a desktop tool that can be installed on both Mac and Windows OS. The tool will automatically crawl and fetch all the data related to the URLs for further review. Once installed, click on the Screaming Frog icon on your desktop to open the tool, enter the URL you wish to crawl and click on start. From there, you’ll see all the pages that have duplicate, common or unique content. Duplicate content is the bane to your SEO success, so you need to check your website to see if there are any duplicate pages.
