This will make our blog post more comprehensive and help us create high-quality content. If the top-ranking pages for your target keyword cover similar subtopics, they’re likely important and what searchers expect to see. In one such audit, I discovered that organic traffic to our post on free SEO tools was declining. We can then use ChatGPT as inspiration to create compelling title tags.
- Check which SERP features exist for your tracked keywords and how many of them you own.
- A high keyword difficulty indicates many sites are targeting that keyword, making it harder for you to rank favorably.
- Tracking your keyword positions over time is crucial for assessing the effectiveness of your SEO strategy.
- Unlock the results you’re looking for with technology-backed solutions designed for small businesses and agencies.
- These are the “add-ons” that go beyond your allocated headlines and description copy, potentially adding clickable phone numbers, additional URLs, and more.
Special Google Algorithm Rules
Addressing these components can significantly impact your rankings. Technical SEO ensures that search engines can easily crawl and index your website. Check for broken links, as these can SEO Anomaly hinder indexing and negatively impact your domain authority. Regularly audit your site to fix any technical issues that may arise.
In fact, our linear model predicts a very small relationship between title tag matching and rankings (only a 1% difference between the #1 and #10 result). In fact, when looking at the top 30 results, increasing Content Grade by 1 approximates to increasing rankings by one position. The vast majority of title tags in Google exactly or partially match the keyword that they rank for. However, we found essentially zero correlation between using a keyword in your title tag and higher rankings on the first page. Our data shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings.
Step 8: Get Found by Local Customers
Getting backlinks from multiple different sites appears to be important for SEO. We found the number of domains linking to a page had a correlation with rankings. If you want to rank on the first page of Google, further optimize your people-first content for search engines. In competitive niches, ranking positions can change daily, sometimes even hourly. If you’re trying a new link-building or content strategy, you need to know almost immediately if your efforts are paying off. Plus, you can start a free trial to see how quickly it makes a difference for your content’s visibility.
For example, if our seed keyword was “motorcycle jacket” we might find the following related keywords. Next, we want to grow our keyword seed into a keyword theme, comprised of many related keywords grouped together. To begin, you want to discover your “Seed Keywords” to grow your keyword theme. Virtually none show you how to rank a webpage, start-to-finish. The final step is to add a date filter and a line graph to your report. Having SSL installed on your site is one of the easy things you can do to gain a comparative advantage over a competitor website that does not have SSL.
