These two factors lead to a monumental gain in SEO ranking and engagement. For instance, if you tell people to “put the pan on the hob,” show footage of that process on screen as you do so. This may increase Google’s confidence that the spoken instructions align with the content of the video.
- When you know the search intent behind a keyword, you can fine-tune your content to give the searcher (and Google) exactly what they want.
- Doing this can boost your site’s search results, making it more visible to people looking for what you offer.
- Overall, Semrush is a powerful tool for checking your SEO rankings in Google.
- But if you create video content on the topic, you could rank in the highest possible position for an organic result (because you’re not going to outrank Facebook).
Optimize Your Blog Posts for Google Search Ranking (On-Page SEO)
The easiest way to explore search intent is to use Chrome Incognito. Google revealed that search intent is the motivation and mindset of BHS Links searchers. Stay ahead of the competition with our content creation strategies for small businesses. We help you grow your business and make your website work for you.
By the way it seems to me that you have a lot of knowledge on creating niche. But in my blog i like to share some insurance companies details, so that people don’t have run from one site to another for those. I often do the same thing where I write a quality article, and then afterwords go back and find a great keyword that should be included in my title. I think either way is fine, but I really do think its an important step to plan what keywords people might use to find your site.
We found a very slight correlation between URL length and rankings. Specifically, short URLs tend to have a slight ranking advantage over longer URLs. In other words, heavy pages have the same chance to rank as light pages. For a more comprehensive view of SEO performance, connect your Google Search Console and Google Analytics accounts to Semrush’s Organic Traffic Insights tool. Improving your sitewide SEO can help multiple pages rank on Google’s first page.
How to Rank Higher on Google in 202510 Practical Tips to Show Up in Google Results (Faster) This Year
Then explore how to combine email marketing and SEO to boost revenue. When a business is mentioned on several different websites it can give consumers confidence it’s legitimate. When customers review your business on Google Reviews, the results will show up on your profile. Google Business Profile was cited as the #1 local ranking factor in a recent survey of marketers. If you’re having issues with broken links consider using a Broken Link Checker to find and fix these links.
Another pair of eyes might catch something you’ve missed, and collaboration can lead to improvements you hadn’t considered. The choice between RANK.EQ and RANK.AVG depends on your needs. For a cleaner sequential order, RANK.AVG might be more your style. If you’re planning to embed a video on a web page with little or no text, consider publishing it alongside a written transcript.
Ensure consistency in your NAP information across all directories. One of the first steps to take is claiming and optimizing your Google My Business (GMB) listing on your site’s page. This allows you to provide accurate information about your local business on your site and helps Google understand more about your company page.
As you can see on the screenshot below, even a poorly filled-out listing can get into the local pack if it is located close to the searcher. Together with the Vicinity update, Google has started testing the new local pack layout in SERPs. So you may come across a wider block with its map on the right and the three local pack results on the left.
This is more tedious and requires a private browser with personalized results disabled. Several SaaS companies provide a robust suite of SEO tools, including a keyword tracker. With these tools, you can see where you rank in Google and how your performance changes. You can also easily track your competition to see where they are ranking. Knowing how to check your keyword rankings in Google is an important part of any SEO strategy.
