Once you understand your buyer personas, you can brainstorm short and long-tail keywords that relate to their needs, interests, pain points, concerns, and questions. Crawling is the process of Google’s web crawlers (also known as spiders) visiting websites and collecting information about them. This information includes the website’s content, structure, and links to other websites. It’s important to remember that SEO is only focused on organic ranking.
The key difference is that SEO focuses on optimizing pages to rank better through organic traffic. This refers to site visitors coming from search engines such as Google or Bing. It is a measurable, repeatable process used to send signals to search engines that your pages are worth ranking in organic search results.
How to organize the topics?
- SEO involves researching search queries, creating helpful content, and optimizing the user experience to improve organic search rankings.
- Title tag and meta description are HTML elements that represent the title and description of the page.
- SEO, or search engine optimization, is the strategic process of enhancing a website’s visibility and ranking on search engine results pages to increase organic traffic and online presence.
- At Cadence, we specialize in creating tailored SEO strategies that bring the best results.
- The status of an article helps us manage multiple keyword and article ideas.
For example, when you search for SEMrush, it shows their Twitter account… with links to their last 3 tweets. All of these are GREAT questions to answer in the form of blog posts, videos and podcasts. They can also appear when Google feels that a “normal” search needs a few local results.
Examples of successful SEO optimization on LinkedIn
Ensuring your site is properly indexed is crucial, and unfortunately, indexing issues can be easy to miss. For example, a global leader in roofing materials experienced a steep drop in traffic after an accidental “noindex” tag was applied to their entire site. Despite their best efforts, they could not identify the problem.
Don’t neglect your users simply making your SEO rely on some news you read on a few blogs saying that SEO traffic is now all about being mobile. As the search engines become more advanced and algorithms change, some tactics stop working and new ones emerge. And considering that search engines drive 93% of all website traffic, that’s a lot of potential visits to your site.
SEO can include improving visibility in these result sets as well. Customer data and behavior analytics tools can give content managers insight into the kind of content site SEO Anomaly visitors want. In some cases, an organization might only want to use one of these strategies. For example, organizations with a limited marketing budget might want to focus strictly on SEO. On the other hand, marketing teams that need quick results or lack the resources to create optimized content choose to focus on SEM. However, once organizations can supplement their SEO strategies with SEM, they typically do.
AI content creation tools (like Shopify Magic and Jasper) can produce marketing copy from a simple prompt. Improve this copy with keyword optimization tools like Surfer—and just like that, you have a ton of engaging, optimized content ready to add to your website. Next, make sure your images are the optimum size and file format. Google likes large, high-quality images—it just doesn’t love huge file sizes that lead to longer load times.
It’s natural to add links to old blog posts in your new blog posts, but you should also go back into old blog posts and add in links to new posts. In other words, SEO works like a complex feedback system—to surface the most accurate, trustworthy, and relevant results for any given search using input from you, Google, and searchers. Your role is to produce content that satisfies Google’s experience, expertise, authority, and trust requirements (E-E-A-T), which satisfy its searchers’ requirements. Since content is the biggest driver for search traffic, identify one page or post on your site that you’d like to optimize throughout this course. This will be your practice content for applying the SEO concepts you learn, which you can then apply to the rest of the pages on your site.
